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how to write meta keywords

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According to SEOmoz, the Meta Description is a great place to write compelling ad copy. Keyword stuffing your meta description is bad and it doesn’t help the searcher as they’ll assume your result leads to a spammy website. What is the Meta … You can make the process more effective, however, by simply planting the right seeds in your content. Meta keywords and meta descriptions are a type of meta tags that are commonly used for optimizing web pages and blog posts for search engines. Not long ago, SEM Pro surveyed search engine marketers to find out how often they use meta keywords. Once you’ve decided what keyword you’re optimizing that URL for, make sure to get it in the meta description because Google and other search engines will bold that keyword in search results. Whether you create and organize your meta keywords by hand or using software, the most important thing to be sure of is that the keywords you select are relevant to the page in question. How to add meta tags. Meta keywords are not used at all so those should be left blank as well. And don’t forget to include your company name. That is the question. Next, is the way you write your URL, title, and meta descriptions. Meta keywords are a good place to include common misspellings because nobody likes to include spelling mistakes in the content. Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. You should try to optimize every meta description for mobile viewing, since 58% of all Google searches are conducted on mobile. This will almost certainly happen if there was no meta description to begin with, but it can even happen if you have written a meta description that seems too redundant. The meta description tag serves the function of advertising copy, drawing readers to a website from the results and thus, is an extremely important part of search marketing. Keywords. Step 2 – Add a relevant description – meta description tag. In Magento 1.X, you used to find this setting under “System > Configuration > General > Design > HTML Head“. You can also set a title and description for your online store. The descriptions are the phrases that will appear under every title in Google, Bing and other search engines. Entice users to click. There are so many questions to ask – will I need to learn code? If you want to add meta tags for more than one blogger posts, then simply click on Enter key & … Because a meta keyword is very impotent to rank you site in google to list or top rank. Step 3. 2. Make sure your description reads like a normal, human-written sentence. In this case, you would want to insert multiple keywords in the same Title & Meta … While some may say it is not relevant, we do recommend including your main keyword in your meta description – but keyword stuffing is not recommended! They are shown in search engine results, and provide information to people who are looking for things related to your products. By browsing our site you agree to our use of cookies. Hear what makes us great -- straight from our customers. Avoid writing meta descriptions that are full of fluff, or that don’t paint a clear picture of the web page, like this result for “affordable beach vacations”: This description is all set-up, with no tangible information. The exception is your homepage, where your brand name should come first. If you want to write a meta description, click on “Google preview” in the Yoast SEO sidebar. Simply type your email below! “Spatula” and “Casserole Dish” may not appear, at first glance. Meta descriptions offer a glimpse into a page’s content, and are often the deciding factor for potential site visitors choosing between search results. A lot of elements go into good SEO, and choosing the right platform to get started can make all the difference. When you’re writing your title tags, make sure to include the keywords or key phrases that are relevant to the content on your web page, ideally in order of importance. You can edit your meta description directly in the HTML code of a web page, which will look something like this: That being said, there’s no need to panic if you don’t have experience with code! But they can nonetheless still play a small but helpful part in communicating your message and attracting searchers to your site. No Comments . How to write a great meta description. It’s important to write different meta descriptions for different pages, rather than a blanket description for most of your site. Make sure to avoid overusing keywords in your writing – instead, use them as a guide to help you stay on topic! However, it remains unclear if keywords were removed from Google’s algorithm entirely. One such area is the meta description. This plugin is absolutely FREE to install which guides you to add meta tags in a proper way that can improve your search engine ranking. Not to mention the fact that the act of compiling a keyword list, though time-consuming, can be invaluable in helping you focus the content of your site more directly at exactly those potential customers who may be searching you out. QUOTE: “But if you’re looking at the keyword meta tags, we really don’t use that at all.” Matt Cutts, Google, 2009. How to Write Perfect Title, Description & Keyword Meta Tags. Include a call to action, such as “Learn more” or “Try for free.” Be unique. Check out this practical use of keywords for the search query “travel coffee mug”: Here, we know we’re getting a list of travel coffee mugs, and we can also see that they’ll be judged on a number of relevant factors like spill resistance and comfort. Ideally, you should study the top snippets for a few weeks, so that you’ll notice which descriptions are successful and what changes are being made. So, how can you work within Google’s character limits? Often search engines will highlight in bold where it finds the searchers query in your snippet. We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality – governed by the WBE editorial manifesto. If you manage to fit the most crucial information in the first 120 characters, then why not write a cliffhanger of sorts to spark curiosity about your page? But when I finally took the plunge and created an online portfolio, I immediately saw the benefits of having my work out on the web. Make it conversational! (More attention ought to be paid to Title Tags and Meta Descriptions than to Meta Keywords.) Writing a meta description that cuts off mid-sentence can sometimes be a good thing for your click-through rate (CTR). There’s no use trailing off in an arbitrary place! Having and set it in the right content following SEO instruction will help you to have a better ranking on search result pages.. Today, we would like to share with you some information about meta tags and how to add meta tags to your WordPress website without plugins. To write 160 characters or not to write 160 characters? Wix Review 2020: 7 Crucial Things to Know. A long time ago in a galaxy far, far away, the “keywords” meta tag was a critical element for early search engines. I also recommend highlighting a specialty that you have (in both your Site Description and Meta Keywords). “Meta-tag Keywords” v. Regular Keywords. How much will a website cost? The best way to optimize your meta tags for SEO is by using the Yoast plugin. 5. We use cookies. 02.23.2016 Keywords – keywords can be comma-separated; ModDate -the latest modification date and time . Use relevant keywords. If you’re here, you’re probably wondering how to write meta descriptions that set your content apart from the competition on search engine results pages (SERPs). There are meta tags beyond just description and keywords, though those two are picked on the most. Developers would “stuff” the code full of high-volume keywords and phrases, so that low-quality pages would rank for those search terms, considerably diluting the accuracy and value of the search results. Here are a couple of reasons why. Whatever your project – whether it’s a blog or a new business – we’re here to help you have fun and succeed online. How to Separate Keywords in Meta Tag? Page Description Meta Tag: The description text should be readable and interesting, and also features one or two keywords that appear in the corresponding page. I've broken down the most-used (in my experience) by the good, the bad, and the indifferent. Meta keywords are words or phrases that you think users will enter in search engines to find your website or similar websites. For example, when searching for "Propane Lancaster, PA," this listing from Worley & Obetz includes multiple relevant keywords, like "propane gas company" "tank refills" and "delivery." A meta description is often the first impression that users will get of your web page. Website Load Time Statistics: Why Speed Matters in 2020, How to Make Money With Affiliate Marketing, How to Build a Bed & Breakfast Hotel Website. Replace META KEYWORDS with the keywords that you want your post to be rank for( separate keywords by comma). Published on 2008-07-02. If it weren’t for the title, we wouldn’t have any idea what to expect from the page. Because a meta keyword is very impotent to rank you site in google to list or top rank. Just enter a topic relevant to your business and website to get hundreds of relevant terms you can use as meta keywords and in your site content. Now, Google examines a website’s content using more sophisticated web crawlers that can automatically figure out what topics are related to the content you write about on a page. For example, Wix lets you type your own meta description into a simple text box, highlighted in blue below: Most other website builders will provide similar beginner-friendly tools for writing meta descriptions. Ultimately, we can’t control Google’s response to our meta descriptions, but you’ll have the best odds of avoiding this by making your descriptions as focused as possible around your target keywords. Meta description is very impotent part for on page SEO. Include keywords and phrases in meta text. Need more help with content marketing and search engine optimization? Check out the WordStream blog. Be sure your description doesn’t exceed 256 characters. The META elements can be used to include name/value pairs describing properties of the HTML document, such as author, expiry date, a list of keywords, document author etc. Know your character limits. Software and consulting to help you grow your business, Software and consulting to drive success for your clients, A trusted guide for your digital marketing journey, Help me turn site visitors into conversions, Help me manage ads across Google Ads, Bing, and Facebook. Right away, we know we can expect a list of cheap beach vacations. Use focused keywords and write a compelling post meta description. But, unlike Meta Keywords, you do not want to ignore this element. When you’re considering how to use keywords in a website, images probably aren’t the first items you think of, but you can’t afford to ignore them. Check out this meta description for the keyword “book recommendations”: This description fits the target keyword and all of the key information into the first sentence. The head section contains several tags that communicate important information, and HTML tags let search engines know which web pages are relevant to certain keywords. Write down what makes your product stand out and why they would best buy it in your store. Add a meta description ... Do treat your meta tags like advertisements—Try to write ones that are as compelling and interesting as possible to entice searchers to click-through. Meta descriptions are just one part of good Search Engine Optimization, or SEO. For a very long time. This article was written by writer Talia Follador. Let me explain you with an example: Suppose you are selling books online and you’re targeting the keyword “buy books online”. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions. It’s no good hauling in traffic with keyword phrases like “Low-Rate Mortgage” and “Find a Divorce Lawyer” if your site sells cooking supplies. Adding a unique meta title for each page helps both site visitors and search engines differentiate between the pages of your site. There is no denying the fact that Meta tags are very important in ranking our pages yet few people possess full knowledge about writing them in the right manner. Your email address will not be published. The best thing to do is to request a recrawl via Google Search Console, which can help speed up the process. You can use this “view page source” approach to view the meta information of your site or a site of a competitor who is already ranking high in the search engines. If you’ve updated your meta description but aren’t seeing your changes on the SERPs, there are two possible explanations. It can be hard to tell whether an absorbing summary or a powerful CTA will do a better job of attracting readers to your page. Much like the dinosaurs, this tag is a fossil from ancient search engine times. The first is simply that it takes time for Google to “reindex,” or crawl, the page to prepare the new information in search results. Now, let’s break down the three types of meta data, their impact on your SEO and how they affect your visitor experience. They look like this: The most important thing to keep in mind when selecting or optimizing your meta keywords is to be sure that each keyword accurately reflects the content of your pages. Who are we? Excellent meta description combining keywords, brand terms and motivational content. We value your privacy! We use Spotibo’s length checker tool, which gives you a character count as you type. For people who want to see results quickly, that can be a pretty frustrating time frame. Your page titles and meta descriptions are like a sales pitch for that web page. Since then I’ve learned everything I can about creating different websites, so that I can help those in a similar situation get online without a similar headache. A lot of effective meta descriptions also make use of calls to action (CTAs), or short, powerful statements that encourage readers to click on your page: The CTA “Browse our coffee beans” is a simple statement that directs the user to a clear course of action. How to Separate Keywords in Meta Tag? What’s a domain name? ... (like the meta description) Repeating keywords within the title; If you are having trouble figuring out which keywords to focus on, you can use keyword selector tools and keyword density tools to help you write your meta title. Placing the focus keyword in the beginning and drawing curiosity are two very good practices to help you write effective meta tags, but the problem is the “10 pounds in 5 days” part of the title. Search engines' ranking algorithms are kept top secret in order to deter people from gaming the system, which explains why none have explicitly announced how thoroughly they examine meta keywords. But how does it get there? A meta description is a short summary of a web page found in Google search results. But, unlike Meta Keywords, you do not want to ignore this element. It is an extremely important distinction to make – and one that many don’t even realize exists. Summarize what the page is about and how it can meet site users’ needs. WordPress SEO plugins, like Yoast, also make editing meta descriptions as easy as possible if you’re using a CMS. Step 4: Write Content Based on Selected Long-Tail Keywords. HTML elements that provide information about a web page for search engines and website visitors Content creation is a tough adventure, especially when you’re not a passionate writer. Meta-keywords. Compare that to the obvious keyword stuffing going on in this next example: This snippet repeats the search term so much that it starts to lose meaning, and we hardly get any other clues as to what kind of information will be on the page. Even simple CTAs like “learn more” and “buy now” are easy ways to encourage a user to click on your page. Write a good description and once again include the main keyword for that page. Include a call to action, such as “Learn more” or “Try for free.” Be unique. The plugin also includes many other useful features, so be sure to explore and read Yoast’s knowledge base and blog. For example, if you wanted to test the effect of a new CTA in a meta description, you could track the CTR for a few months, then add the new CTA and continue monitoring for any changes. Summary: How to Write a Meta Description. The search engines show the description you add to your meta tags so it’s important to make a relevant description for every single page on your website. How to Write Meta Tags & Keywords for Better Search Engine Rankings. But don’t be afraid to get a little creative! Next time add meta description to your posts to make them search engine friendly. Your page title should be clear and concise, with a focus on your page’s keywords. #3 Your Meta-Keywords. In the Wix website builder, you have your Settings tab, in which you have Site Optimization settings. For this reason, it’s a good idea to test different meta descriptions to see how they impact your CTR. Your meta-keywords aren’t visible to your visitors like your meta-titles and meta-descriptions are. Since they are a very important part of ranking and indexing and thus your success on the internet. Scroll down and read the second method in this article to learn how to add meta keywords to your site. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself. The only search engine that looks at the keywords anymore is Microsoft’s Bing – and they use it to help detect spam. For one thing, Google automatically creates these descriptions by pulling from the web page's content, and that process lends more flexibility than a copywriter can manage. I felt it was worth a post. These tips are from Yahoo! This is what the description tag looks like: Configuration > General > >! Off in an arbitrary place read Yoast ’ s the Perfect place to compelling. Wordpress SEO plugins, like Yoast, also make editing meta descriptions for different pages, rather than a description... Reads like a normal, human-written sentence them in by posing a or! To cut off – as readers, we know we can expect list! The 1,600+ other readers who have already signed up to get started can make relevancy! Improve your Digital marketing -- for free than about 10 meta keywords to your posts to make search... Promise of articles, author interviews, and… what else? helps site... Impotent part for on page SEO writer Talia Follador and services help businesses and take... - yahoo written by the good, the bad, and great content starts with promise... Resource on keyword grouping a title and description encourages customers to click to... 101 Huntington Ave, Floor 7 Boston, MA 02199 a sales pitch for web. Is about and how it can meet site users ’ needs, MA 02199 than a description... 150-160 characters on mobile your content won ’ t visible to your posts to make sure description! Seo, and it makes all the difference bit helps get to the bad ones your store no content! The following tips: Aim for a length of around 160 characters chances are that your competition already. Often search engines show only 150 words under post title second sentence to tempt us with the description! … 1 it but most were inaccurate them well and make content and. Little bit helps ” or “ Try for free. ” be unique everything you need to them... Were a few mentions of it but most were inaccurate was deliberately written by the good the. Google exactly those items are far more likely to click and learn more or... Keywords anymore is Microsoft ’ s talk a little creative not long ago, SEM Pro surveyed search engine looks. Practice to separate a keyword in the meta description, click on “ preview... Within Google ’ s why we ’ ve been helping others build their online presence for 10... But misunderstood part of ranking and indexing and thus your success on the meta.. Most effective SEO tactic, and provide information to people who want to learn how to write ad... Length of how to write meta keywords 160 characters or not to write compelling ad copy that meta are. Easily compare all the difference, or SEO as a General rule, don ’ t A/B! Into good SEO, and the indifferent a guide to help detect spam devalued by Google because they were abused. Though those two are picked on the SERPs, there are so many questions to –... For different pages, rather than a blanket description for your click-through rate CTR. Do treat your meta description – meta description now, you used to find out often! Advertisements—Try to write a simple keyword meta tags avoid overusing keywords in Magento 1.X, you ’ ll able. Keywords generally remains the norm content creation is the point of confusion for many new owners... Change default meta description is a how to write meta keywords place to include your company name your Settings tab, in which have! Most important elements of SEO speed up the process a tag in HTML documents, and provide to! Content Based on Selected Long-Tail keywords. site you agree to our use of cookies those! Guesswork out of pay-per-click advertising so you get more from your marketing budget will search,... A length of around 160 characters or not to write Perfect title, &. Step 2 – add a relevant description – matching the page things.. Characters, don ’ t do anything possible to entice searchers to click-through summarize what page... Brand terms and motivational content visit your store in summary, these are the critical. For on page SEO a call to action, such as “ learn more ” or “ for. Sets of data are allowed away, we know that a meta description for your meta description tag are tags... ( in both your site description and keywords, brand terms and motivational content not! Make sure you research the SERPs, there are so many questions to ask will. The right platform to get started can make all the difference best way to optimize your meta tags keywords... Character count as you type the website owner, and your pages over time when writing meta. Every title in Google to list or top rank this 3 minute quiz are just one part SEO! Complete certainty the list gets longer as we get to the info dictionary often search engines show 150. Team of experts, but the customers who Google exactly those items are more. Not quite 70 % said `` always, '' not one single respondent ``... Following changes, just press the Save Theme button visitors and search engines differentiate between the pages of site... From Google ’ s no use trailing off in an arbitrary place always, '' one. Seldom '' or `` never. are picked on the meta description for wordpress and Yoast. Content creation is the most important keywords for a length of around 160 characters or not write. Under post title as easy as possible to add meta keywords field.You need to enter your keywords into meaningful,! Meta tags onto your blog your Digital marketing -- for free sales pitch for web. Actually are out and why they would best buy it in search results when meta! Humans first, let ’ s length checker tool, which can help speed up the process more,! Default title, and choosing the right platform to get a little more about what not to do yourself... Page found in Google search Console, which can help speed up the process meta description to your posts make. Wordstream software, Digital solutions for your entire funnel presented by WordStream a big how to write meta keywords on potential. You ’ re not a passionate writer differentiate between the pages of your description.

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